Graphic Design, Print Production

Ahead of opening a new clinic in Hillsborough, Rory McEnhill approached us to design a new brand identity and create supporting print materials for the launch, including flyers and a treatment portfolio.

We developed a monogram combining the letters R and M, tying the brand identity closely to the principal himself. The logo features a clean, angular design and is paired with a modern sans serif typeface for the full practice name.

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The branding was designed to carry across all future marketing materials with clarity and consistency. Tone of voice was important. Rory aimed to connect with potential patients through confident, engaging messaging that moved the conversation beyond cost alone.

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We also designed and produced an A4 landscape portfolio to showcase the clinic’s services and experience. Printed in full colour on 170gsm silk paper with a 350gsm silk cover, the piece was PUR bound and finished with a matt laminate creating a polished and professional result that reflects the standard of the practice.